Lead capture
Lead capture — Lead capture is collecting contact information (typically email or phone) from a website visitor so you can follow up. Conversational lead capture asks for it after delivering value, not via interruption popup.
Traditional lead capture uses popups, exit-intent overlays, and inline forms. Average popup capture rates run 1-4% across industries; the rest of visitors dismiss them on reflex.
Conversational lead capture flips the order: the AI agent answers the visitor's question or recommends a product first, then asks for email naturally — 'want me to email this comparison so you can decide later?' Capture rates land 5-12% with higher lead quality because the visitor was hand-raised, not popup-spammed.
Captured leads carry the chat transcript so your follow-up flow knows what they asked, what was recommended, and what they were close to buying — much higher signal than a generic 'subscribed to newsletter' lead.
See lead capture in action
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