AI agent
AI agent — An AI agent is a software system that perceives a context, takes actions to accomplish a goal, and uses an LLM to plan and reason. In ecommerce, it sells, supports, and remembers customers across conversations.
An AI agent differs from a chatbot in three ways: it plans (decomposes a goal into steps), it acts (calls tools — catalog search, order lookup, lead capture — not just generates text), and it remembers (carries context across turns and sessions).
An ecommerce AI agent runs sales, support, and CRM jobs from one widget. It recommends products from your live catalog, answers support from your knowledge base, captures leads in conversation, and unlocks order-level actions on verified visits.
Quality AI agents are confidence-gated — they hand off to a human when uncertain rather than inventing answers. They're calibrated to your data (your catalog, your policies), not to the open internet.
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